Object: Analyzing Markets: Becoming Super Familiar With a Magazine's Format and Style.
Use this form to help you build your marketing base. Print out copies and use them as you study magazines. Type a copy of a story into your word processor from a magazine that you want to sell to (or paste one from online source.)
- Run a word count on it.
- Count the number of lines.
- Count the number of paragraphs.
- Run grammar check and see what grade level it's written in.
- How many two or three syllable words are used?
- Vary sentence lengths just like the magazine does.
- Vary paragraph lengths just like the magazine does.
- Discover the 'pattern' the editor likes!
- Make your article fit that pattern as exactly as you can.
1. The pattern used. Viewpoint person:
- "I" or "we" = 1st
- "You" = 2nd
- "He," "she," "they" = 3rd
- Anecdote (A)
- Quote (Q)
- Provocative Statement (PS)
- Question (QU)
- Summation (S)
- Straight Declarative Summation (SDS)
- Statistical (ST)
4. Count the number of Anecdotes and Quotes. List them:
- General (G)
- Specific (S)
- "I" = information (where to, costs, etc).
- "E" = explanation (paragraphs such as background and explanation.
- Long, packed with Information, Complex in terms of ratios per article (LIC)
- Brief and Conversational (BC)
- Number the ration (ie: 20LIC/50B
- Recap (R) Recap can be thought of as TMI, an acronym for Techniques of Military Instruction. Essentially it means "Tell 'em what you're gonna tell 'em, tell 'em, then tell 'em what you told 'em."
- Full Circle (FC) Full circle- relates with a sentence back to the beginning sentence.
- Progression (P). Progression explains everything, every term, every procedure, fully, clearly, offering frequent examples and using words of progression; i.e.: "first", "second", "now", "next", "finally" to stitch the parts together.
- How-To (HT)
- Inspirational (I)
- Expose (E)
- or ( ) any other acronym that defines kinds of feature articles major emphasis and number of magazine articles and stories used.
- (Humor, is a good example of "kinds of emphasis".)
- Don't skip regular feature columns, fiction and poetry.
- List the number of cartoons, too.
Analyze what audience they're after:
- Age (A)
- Income (I)
- Education level (E)
- Marital status (M)
- Occupations (O)
13. NAME the editor.
Define his/her style - using the criteria from the above "treasure hunt" guess:
- marital status
- income, $
- educational level
- personality traits
Chapter 2 - Careers and Marketing, http://tinyurl.com/286848e
Next, 1-10 Write What You Know? Ha!, by Bob Freiday: http://tinyurl.com/2gxetrx